Yep, Nintendo Is Teaming Up With ‘Edible’ For Mario Kart Snack Gifts

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Nintendo of America seems to be on a quest to team up with various food products and services in recent months, because people like to eat and also play games, we suppose? In any case, a new partnership has been born with ‘Edible’, serving up some rather tenuous ties to Mario Kart 8 Deluxe.

For those unaware, Edible is a company that specialises in snacks and treats that are presented almost like a bouquet of flowers, though we’ve noticed a recurring ingredient in descriptions is ‘swizzle’; everyone likes some swizzle. The speciality is preserved fruit of various kinds covered in chocolate, sugars and swizzle, with presentation to suit special occasions.

The press release gives a good idea of what’ll be on offer, along with some typically effusive comments from company executives.

“By partnering with Edible, we hope you’ll be able to add some Nintendo-themed festivities to your day,” said Nick Chavez, Nintendo of America’s Senior Vice President of Sales and Marketing. “With summer kicking into high gear, it’s a great opportunity to give that next milestone in life an extra boost, whether it’s in honor of winning a big race, or simply sharing a smile with someone you love.”

“We are excited to partner with Nintendo,” said Somia Farid Silber, Vice President of eCommerce at Edible®. “As we continue to leverage our niche in the digital-forward gifting space, we are thrilled to announce this activation featuring exclusive new products to help you celebrate those special occasions.”

Edible® offers a wide selection of delicious fresh fruit arrangements, baked goods from its Edible Bakeshop brand and other treats. With the new Nintendo and Edible partnership, you’ll be able to gift friends and loved ones Mario Kart 8 Deluxe inspired surprises beginning July 12 in the U.S. and Canada. From game night to date night, to birthdays and back-to-school bashes, get ready to deliver some turbo-charged smiles. Let the people in your life know you’re thinking of them with Mario Kart 8 Deluxe themed treats and Super Mario themed balloons!

For a mid-summer Nintendo Switch party spectacle, why not splurge on the new Rainbow Road Arrangement? Like its acclaimed Mario Kart course namesake, this arrangement features a dazzling array of colors, comprised of fresh pineapple coins and stars, swizzle rainbow berries, grapes and melon.

If you’d like to make someone’s birthday feel extra festive, the Cookie & Fruit Power-Up Birthday Bundle features dipped fresh fruit, pineapple stars, cookie sandwiches and a Super Mario Themed Birthday Balloon. Or, when you need to make a grand gesture, nothing says, “I care,” quite like the vibrant Flower Cup FruitFlowers® bundle. If you’d like to see the full suite of sweet-natured Nintendo-themed gifts, glide on over to Edible’s website. Plus, Edible offers the convenience of same-day and free next-day delivery.

There’s also a planned giveaway / sweepstakes of Nintendo Switch systems with a copy of MK8 Deluxe, though at the moment the link simply points to the website’s page for the themed packages – so by all means browse the full range. Each purchase apparently comes with 100 Platinum Points for My Nintendo too, randomly!

There you have it, Nintendo of America’s latest random food tie-in; if you feel like your delicious fruit is lacking a Nintendo theme, chocolate and swizzle, you know where to go.




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