Nintendo Of America Job Listing Offers Hope That Nintendo Directs Aren’t Dead After All

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In recent years, the hype-rumour-announcement-amazement/disappointment cycle of Nintendo Direct presentations has been almost as important to fans as the games themselves; nothing sparks excitement among Nintendo players quite like a good old Direct tease, and it’s great to see a whole community come together during those times to discuss and geek out about our favourite hobby.

But, as we’re all painfully aware, we’ve hit something of a dry patch. Not counting the ‘Mini: Partner Showcase‘ presentations or videos that only focus on a single game or event – such as the recent Super Nintendo World Direct – it’s now been more than 500 days since our last ‘full fat’ Direct. That show arrived on 4th September 2019.

So, will we ever see one of these spectacular showcases ever again? While we’ve definitely seen an increase in comments pondering the possibility that Directs might be a thing of the past, or at the very least, something we won’t see again for a while, a Nintendo of America job listing has offered a glimmer of hope that they’re still in the company’s thoughts. A new Associate AV Producer role involves the following duty:

“May assist with filming live-action footage for use in Nintendo Directs, and other content marketing initiatives.”

So you’re telling us there’s a chance?

Incidentally, the last time Nintendo publicly commented on its plans for Directs, company president Shuntaro Furukawa said that they’re “incredibly effective”, but that as times change, so might Nintendo’s approach to delivering info to fans.

We’re sure they won’t be around forever, but don’t give up hope on a new ‘proper’ Direct just yet – even if you think they might be done for.


Thanks to TeamRocket47 for the tip!




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